Neymar acquires Pele's brand

NR Sports, owned by the father of Brazilian footballer Neymar Santos Jr., has acquired the trademark of the late legend Pelé, in a move described as a revival of one of the world's most iconic figures in sports. The announcement was made during a ceremony held at the Pelé Museum in Santos, Brazil, where Neymar Santos Sr. confirmed the completion of the deal with the American company Sport 10, the previous rights holder. Although financial details were not disclosed due to confidentiality agreements, Brazilian media reports indicated that the acquisition was valued at approximately $18 million. Under the agreement, NR Sports will be able to commercially exploit the name and image of Edson Arantes do Nascimento "Pelé," enhancing his legacy and expanding his global presence. "We are proud to have achieved this milestone. It is a powerful brand, and we want to strengthen its identity and bring it into the present," said Santos Sr. during the ceremony. He added that the acquisition represents the beginning of an inspiring project with great emotional significance for the family. Neymar Jr. appeared in a promotional video accompanying the announcement, saying, "Some are born to play, others are born to change the game. Pelé was born to change everything," emphasizing that the football legend "never ceased to be one of the people of Brazil." Pelé's daughter, Flavia, was also present at the event and expressed her joy at the brand's return to Brazil, saying, "I have no words to describe my feelings. This brand embodies spirit, humanity, and love; it is priceless." Pelé's family had previously attempted to reclaim the brand after his death in December 2012, but their efforts were unsuccessful. NR Sports described the acquisition as "a return of one of the greatest icons in the history of sport," affirming that the goal is to preserve, expand, and enrich the legacy of the King of Football. This transaction marks a significant milestone in honoring the legacy of Pelé, widely regarded as the greatest player in football history, who led Brazil to World Cup victories in 1958, 1962, and 1970.