An ambitious investment plan between Spain's La Liga and the International Investment Fund CVC

Spain's La Liga issued an official statement confirming it has agreed to sell around 10% share of its business to Luxembourg-based CVC Capital Partners for 2.7 billion euros ($3.2 billion) ), a welcome boost to clubs whose finances have taken a hit due to the pandemic.
La Liga said in its official statement: “A strategic agreement with the international investment fund “CVC Capital Partners” to inject 2.7 billion euros into the League and the Clubs. Boosting competition. It is an ambitious investment plan which will give La Liga and its clubs the resources to continue the transformation into a global digital entertainment company, strengthen the competition and transform the experience for fans.”
The statement added: “"The operation will be carried out through the creation of a new company to which La Liga will transfer all its businesses, subsidiaries and joint ventures and in which CVC will hold a minority participation of 10%."
The statement continued: “In addition, CVC Capital Partners provides funds to the League through a participating account, a long-term agreement that aligns with the interests of La Liga, clubs and CVC Capital Partners, and La Liga will maintain This new interdependence in its sports competitions and the organization and management of the marketing of audiovisual rights.”
Around 90 percent of the funds which CVC will invest will be channeled directly to La Liga's clubs, including lower tier ones.
The statement continued: “This agreement aims to lead the transformation of the entertainment world and maximize all growth opportunities that the clubs possess to develop a new business model that allows them to diversify and intensify their income generation and marketing models, and accelerate their digital transformation.”